Sales skills: complaint handling

Complaint handling plays an important role in managing a company’s customer base. A well-handled complaint may turn a dissatisfied customer into a satisfied customer, bad publicity in to good publicity, and a potentially lost costumer in to a loyal one. So, how do we do this? This Business Bulletin provides valuable insights for dealing with unhappy customers, based on the training “Fundamentals of selling skills” that AAA member Abel Mekonnen offered to his employees.

Entrepreneurship BB Sales and Handling Complaints