Marketing Plan

A Marketing Plan is a written document that describes a company’s market position, its marketing goals and the marketing strategy to reach these goals within a specific time-frame, normally between 1 and 5 years. It summarizes the what, the why and the how of reaching a company’s marketing targets. It is closely related to the company’s Business Plan, but focuses specifically on the core activity of marketing. This Business Bulletin explains the highlights of the AAA Marketing Plan approach and where to find more information for writing your company’s Marketing Plan.

Download Marketing Plan AAA Method

Download Marketing Plan