AAA members collaborate with PUM experts

Programma Uitzending Managers’ (PUM) which is Dutch for Manager Deployment Programme is a group of senior experts from the Netherlands who connect entrepreneurs in developing countries and emerging markets by giving free business advice.The senior experts who have each gained at least 30 years of experience in a business environment voluntarily devote their knowledge to the execution of short-term, solid consultancy projects at the work floor.


With over 35 years of experience, using retired experts to advance their activities from logistics to welding techniques, stock breeding and fisheries, healthcare, hotel & catering, carpentry to agribusiness sectors, PUM has been able to advise 2,000 entrepreneurs annually in almost every field imaginable.

Some members of Africa Agribusiness Academy (AAA) Rwanda Chapter have been able to benefit from the volunteer expert advice. Jean Claude Ruzibiza who is the owner of Rwanda Best once managed to get 15 experts at his farm. Uwamariya Opportunée of Tantum Ergo has received two experts while Dr Francis Habumugisha from House of Vitamins and Industry Limited received one expert.


According to Esperance Mutuyimana, the PUM Local Representative in Kigali who upon request graced the second day of the Business Planning Training in Kigali, “In order to be considered for advice, any business or enterprise needs to be a privately owned SME, be registered for at least two years, a minimum of 10 workers, a minimum turnover of 10.000 Euros yearly and a complete filled online project application form which is available on their website clearly stating the nature of expertise you require.


“The business owner in return needs to provide accommodation (guest room in own house or hotel between 50-100 USD), meals, local transport and office space” notes Esperance. The expert can spend between 10-30 days depending on the nature of the project. The services given include training, capacity building, business advice on sustainable business solutions, vocational education, and business links with Dutch firms and seminars for a group of companies.

PUM also organizes study visits to the Netherlands on expert recommendation for learning purposes. “This depends on the needs assessment conducted by the expert. Companies themselves cannot apply for it.” Once you are considered eligible for the visit PUM will only charge 700 Euros for the trip and in turn caters for your accommodation, meals and transport.


If the company is in need of certain equipment/machinery, again depending on the expert’s recommendations, PUM helps in identifying, buying and shipping the equipment that costs not more than 4000 Euros. Normally the equipment is second hand but reconditioned to suit the operations of the business.

PUM has a work force of 3200 professional volunteers in 70 sectors of the economy with presence in Africa, Asia, Latin America and Europe.