AAA brings training services for members at Business Club level

AAA works with agribusiness entrepreneurs organized at business club level in the member countries. In order to increase the vibrancy at the BC levels the strategy is to bring services closer to our members.  In the past member trainings have always been conducted at a regional level where members from different countries would convene in one country and attend the training.

However, the past quarter saw a shift from this kind of approach to one where an expert trainer is now invited at BC level and conduct training for members within their locality. This was successfully done in three countries of Ethiopia, Rwanda and Uganda with 93 member entrepreneurs from 12 Business clubs across the 3 countries trained and able to get knowledge on the important branding basics.


Members embraced the fact that branding is an important aspect of any business regardless of the size. The practical and interactive training helped the members to understand that, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.


Your brand is derived from who you are, who you want to be and who people perceive you to be. Who you are should be based to some extent on who your target customers want and need you to be then communicate it! For members who take up the branding challenge, AAA has provided an opportunity for them to get individual after-care services and coaching from the expert.